| Course | HCS 472 Marketing in the Health Care Industry (HCS/472) |
|---|---|
| Week | 5 |
| Paper type | Marketing plan presentation |
| Length | about 841 words, 3 double-spaced pages plus title page and references |
| Format | APA 7 student paper |
| School | University of Phoenix |
| Program | BS in Health Administration |
| Updated | September 2026 |
Free sample paper for HCS 472 Week 5
Know Your Midwife: The Complete Marketing Project Plan for a New Birth Center, Presented in Eleven Slides to Its Board and Founding Midwives
[Student Name]
University of Phoenix
HCS/472: Marketing in the Health Care Industry
Week 5 Assignment
[Instructor Name]
[Date]
The birth center, its targets and its budget are composites written for a model paper; national data, outcomes and rules come from the sources listed.
Slide 1: What We Are Asking You to Approve
The first-year marketing plan for the birth center.
A budget of $48,000.
Four decisions before opening.
Speaker notes
Good evening. Over the past month, the founding midwives and I built a marketing plan for the birth center's first year. Tonight I am asking the board to approve the plan and its $48,000 budget and to make four decisions listed on the last slide. Everything in between explains why we believe this plan will bring us to 200 births in our second year while staying true to our mission.
Slide 2: The Market
About 4,200 births a year in our county.
Out-of-hospital births are growing nationally.
Two hospital competitors with strong brands.
Speaker notes
Nationally, birth center births more than doubled between 2004 and 2017, and about 1 in 62 births now happens outside a hospital (MacDorman & Declercq, 2019). Still, many families in our county have never heard of a birth center. Our bigger competitor sells amenities and its neonatal unit, while the closer, smaller hospital has agreed to be our transfer partner. Our goal of 200 births is about 5% of county births.
Slide 3: Whom We Will Reach First
Primary: parents pregnant for the second time after a hospital birth.
Secondary: families covered by Medicaid.
Also welcome: first-time parents.
Speaker notes
Second-time parents know what they want to avoid, trust friends and pediatric offices and have fewer safety doubts. Medicaid-covered families are central to our mission, and Medicaid covers licensed birth center care, but reaching them takes partners, so that work begins now.
Slide 4: Our Position
The same small team of midwives, start to finish.
An honest plan if you need the hospital.
Clear costs before your first visit.
Speaker notes
Families told us their biggest frustration with their first births was meeting a new clinician at almost every visit. Continuity is something large hospitals find hard to offer, so it is where we compete.
Slide 5: Product and Price
An episode of care, prenatal through six weeks postpartum.
In network with Medicaid plans and two of three major insurers.
One self-pay package with a payment plan.
Speaker notes
Our product includes group prenatal classes, a postpartum home visit in the first two days and help with breastfeeding. The transfer agreement with the partner hospital is part of the product. For outcomes, we cite research only: Stapleton et al. (2013) reported a 6% cesarean rate among more than 15,000 women who planned birth center births.
Slide 6: Place
A renovated house on a bus line, nine minutes from the hospital.
Evening and Saturday prenatal visits.
Video follow-ups and Spanish-language care.
Speaker notes
Convenience makes continuity practical. A working parent who cannot attend weekday visits will not stay with us, however much they value knowing their midwife.
Slide 7: Promotion
A website built around families' questions.
Search ads, a tour video and two social platforms.
Reviews and six pediatric partner offices.
Speaker notes
Most of our paid budget goes to search, because families searching for birth center care are already deciding. The tour video features staff, not patients. We will invite every family to review us after the postpartum visit and never pay for reviews.
Slide 8: The Rules We Follow
Patient stories only with written authorization.
Testimonials must not promise unusual results.
Review replies never confirm someone is a patient.
Speaker notes
Federal advertising guidance holds us responsible for misleading testimonials and requires us to be clear about what families can generally expect (Federal Trade Commission, 2023). Privacy law requires written authorization before we use any patient's information in marketing. Our reputation will rest on being the most honest voice in a market full of promises.
Slide 9: Budget and Calendar
Website $14,000; search $18,000; video $6,000.
Partner materials $5,000; tour events $5,000.
Q1 build; Q2 open; Q3 reviews; Q4 Medicaid outreach.
Speaker notes
The website and video are built in the quarter before opening. Search advertising starts six weeks before opening. The review program begins with our first postpartum visits. Medicaid partner outreach grows in the fourth quarter as our Spanish-speaking midwife joins full time.
Slide 10: How We Will Measure Success
30 tours a month by month six.
40% of tours become enrolled families.
120 births in year one, 200 in year two.
Speaker notes
We will also track referrals by source, our average online rating and the share of Medicaid-covered families, with a year-two target of 30%. Each measure will be reported monthly to the operations committee and quarterly to the board.
Slide 11: Decisions for the Board
Adopt the plan with its $48,000 first-year budget.
Approve the self-pay package price.
Approve the transfer agreement and the review policy.
Speaker notes
If approved tonight, the website build begins next week. The self-pay price and transfer agreement need board approval because they commit the center financially and clinically. Thank you. I welcome your questions.
References
Federal Trade Commission. (2023). Guides concerning the use of endorsements and testimonials in advertising. Federal Register, 88, 48092. https://www.federalregister.gov/d/2023-14795
MacDorman, M. F., & Declercq, E. (2019). Trends and state variations in out-of-hospital births in the United States, 2004-2017. Birth, 46(2), 279-288. https://doi.org/10.1111/birt.12411
Stapleton, S. R., Osborne, C., & Illuzzi, J. (2013). Outcomes of care in birth centers: Demonstration of a durable model. Journal of Midwifery & Women's Health, 58(1), 3-14. https://doi.org/10.1111/jmwh.12003
What the HCS 472 Week 5 instructions ask
HCS 472 Week 5 usually asks for the final marketing project plan, often presented as a slide deck with speaker notes, sometimes accompanied by a written plan. The presentation typically covers the organization and service, situation and market analysis, target market, marketing objectives, strategy and positioning, the four Ps, promotional plan, budget, timeline, evaluation measures and ethical or legal considerations. Some versions are team projects with each member presenting a section, so the voice and design must be unified before submission. Strong presentations lead with the recommendation, use sparse slides backed by fuller notes, stay consistent with earlier weeks, show a budget and timeline and define success with measurable objectives.
How this HCS 472 Week 5 example is built
The deck begins with what the board is asked to approve. A market slide gives county births, the growth of out-of-hospital birth nationally and the two hospital competitors. The target slide explains why second-time parents come first and Medicaid-covered families second. Positioning and each of the four Ps follow on their own slides. The promotion slide lists channels and the rules on testimonials and privacy. Budget and a quarter-by-quarter calendar show how the money and the launch are sequenced. Objectives and measures define success at 12 and 24 months. The final slide lists four decisions for the board, including approval of pricing and the partner hospital transfer agreement.
HCS 472 Week 5 grading rubric: where the points go
The final presentation is typically graded on completeness, consistency and persuasiveness. Instructors look for all the main plan components, logical flow from analysis to strategy to tactics and measurable objectives with a budget and timeline. Points go to slides that are concise and readable, speaker notes that explain and support each slide and a plan consistent with earlier weeks' target market and strategy. Addressing ethical and legal considerations specific to health care marketing earns credit. Sources cited on a reference slide in APA format support the plan. Visual clarity and staying within the required length round out the grade. Decks that recite definitions, or plans with no numbers for budget and objectives, generally receive less credit.
HCS 472 Week 5 help: mistakes to avoid
The most common weakness in HCS 472 Week 5 is a deck that retells each week's assignment in order without a clear recommendation. Start with what you want approved and why. Give each slide one headline and no more than three brief lines, leaving explanation for the notes. Make sure the target market, positioning and four Ps match earlier weeks; inconsistency is easy to spot in a final plan. Show a budget that adds up and a calendar with dates. Write objectives with numbers and deadlines. Include one slide on ethics and law, since health care marketing is regulated. Put the APA references on a closing slide, and make the last content slide the list of decisions leaders must take.
Related HCS 472 sample papers
Other HCS 472 week samples
- HCS 472 Week 1: Evolution of Health Care Marketing
- HCS 472 Week 2: Market Environment and Target Market
- HCS 472 Week 3: Marketing Strategy and the Four Ps
- HCS 472 Week 4: Digital and Social Media Promotion
More BS in Health Administration sample papers
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HCS 472 Week 5 questions, answered
What does HCS/472 Week 5 usually ask for?
Many sections ask for a final marketing project plan presentation covering the market analysis, target market, strategy, four Ps, promotion, budget, timeline and evaluation measures.
Where can I find a free HCS 472 Week 5 sample paper?
The whole eleven-slide birth center plan, notes included, can be read above without cost, and short comments explain the slide order. Give us your service and we will build the first deck free.
What should a health care marketing plan include?
Situation and market analysis, target market, objectives, strategy and positioning, the marketing mix, promotional plan, budget, timeline, measures and legal and ethical considerations.
How many slides should a marketing plan presentation have?
Many instructors set 10 to 15 slides plus title and references; the key is one idea per slide with details in the speaker notes.
What makes a marketing objective measurable?
It states a specific result, a number and a deadline, such as booking 30 tours a month by the sixth month after opening.
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