| Course | MKT 443 Social Media Marketing (MKT/443) |
|---|---|
| Week | 5 |
| Paper type | Social media marketing plan with micropayments |
| Length | about 1,018 words, 4 double-spaced pages plus title page and references |
| Format | APA 7 student paper |
| School | University of Phoenix |
| Program | BS in Business |
| Updated | October 2026 |
Free sample paper for MKT 443 Week 5
Tips, Tiers and Two-Dollar Upgrades: Micropayments and a Complete Social Media Marketing Plan for a Bismarck Baseball Team
[Student Name]
University of Phoenix
MKT/443: Social Media Marketing
Week 5 Final Assignment
[Instructor Name]
[Date]
The Missouri River Hawks, its prices and its projections are composites written for a model paper.
This course has followed an invented ballclub, the Missouri River Hawks of Bismarck, through four steps: spotting chances for interaction, building a season ticket community, fitting tactics to three fan groups and planning $14,000 of paid social advertising. General manager Tom Reinholt now wants one plan for the coming season and has asked a further question: could fans who follow the team online but rarely attend support it with small payments? This paper explains micropayments in social media settings, proposes three offers and presents a complete social media marketing plan.
What Micropayments Are
Micropayments are very small transactions, often under $10, made quickly online. Social platforms have built them into their apps through tips and virtual gifts during live streams, paid subscriptions to a creator or page, and small purchases such as digital badges. Stored payment details and one-tap buttons remove the friction that once made small payments impractical, since the effort of entering a card for a $2 purchase used to outweigh the purchase itself.
Why People Make Small Payments
Wohn et al. (2018) interviewed viewers who supported live streamers and found that they provided emotional, instrumental and financial support for different reasons. Viewers paid to show appreciation, to be recognized by the streamer and the community, and to help keep content they valued going. Payment was part of a relationship, not a simple purchase.
Lin et al. (2021) studied live streaming data and found that viewers sent more virtual gifts when streamers displayed positive emotions such as happiness, and that the emotional state of the stream and audience engagement were linked to spending. For the Hawks, moments such as a walk-off hit or a child's first pitch are natural peaks of emotion.
Offer 1: A Paid Supporter Tier
Many social platforms let pages offer monthly paid subscriptions. The Hawks will offer a $4.99 monthly supporter tier with a badge beside members' comments, a monthly live chat with a player, behind-the-scenes videos and one free ticket per month during the season. The offer targets out-of-town fans, former residents and families who follow the team but attend rarely. If 1.5 percent of the team's 35,500 followers join, about 530 supporters would generate roughly $31,700 a year before platform fees, which can take a significant share.
Offer 2: Live Stream Tipping for Charity
The team streams home games online with a local radio broadcaster. During streams, viewers will be able to send tips, with all proceeds after platform fees going to a youth baseball league that provides free equipment. Tips will be acknowledged on air. Giving the money to a charity fits the community role of a minor league team and avoids the feeling that the team is asking fans to pay twice.
Offer 3: Two-Dollar Digital Extras
Fans will be able to buy small extras through the team's social pages and app for $2 to $5, such as a birthday or anniversary message on the video board, a digital trading card of a favorite player or a vote on the seventh-inning song. These cost little to deliver and create shareable moments that also serve as content.
A two-dollar message on the video board is a small sale, but the photo of it shared by a family is free advertising.
Fairness Rules
Paid features will never affect which fans receive service, seats or replies. Children's accounts will not be targeted with purchase prompts. All prices, fees and charity percentages will be posted clearly.
The Complete Plan: Objectives
Four goals anchor the season: raise average attendance from 2,150 to 2,450; raise season ticket renewals from 64 percent to 72 percent; reduce paid social cost per ticket to under $8; and generate $25,000 in net micropayment revenue, including charity proceeds counted separately.
Segments and Platforms
Young families are reached on Facebook and Instagram, college students on TikTok and Instagram, lifelong fans on Facebook and season ticket holders through the members' group. Supporter tier offers target followers outside a 60-mile radius.
Tactics
Organic content follows the weekly rhythm from Week 3, including family guides, student ambassador videos and throwback posts. The season ticket holder community runs year-round. Paid social and creator partnerships follow the Week 4 plan. Micropayment offers launch in April with a pilot during spring training content.
Budget
The total budget is $26,000: $14,000 for paid ads and creators, $5,000 for student ambassadors and a summer intern's social hours, $3,000 for video equipment and editing software, $2,000 for community rituals and gifts and $2,000 for streaming and payment setup.
Calendar
January to March: community group active, off-season polls and throwbacks. April: micropayment pilot and creator contracts signed. May: season launch with paid ads for opening week and family days. June to August: full weekly rhythm, live game threads and streams with tipping. September: season wrap videos and renewal campaign in the community. October to December: plan review and next season's offers.
Measuring the Value of Social Activity
Kumar et al. (2013) worked with an ice cream retailer to build a social media strategy whose value could be measured. They tracked how customers spread the firm's messages and influenced others, and linked those activities to sales, finding gains in sales growth, word of mouth and return on investment after the campaign. Their approach shows that social media results can be connected to revenue when the firm decides in advance what it will measure. The Hawks will apply the same discipline by tagging every offer and link.
Measurement
Monthly measures are attendance, renewal commitments, cost per ticket for paid social, supporter tier members and micropayment revenue. A mid-season review in July will adjust spending.
Conclusion
Micropayments let fans support a team in small, emotional moments, and research shows that people pay because they feel part of something. For the Missouri River Hawks, a supporter tier, charity tipping and small digital extras fit naturally into a plan built on interaction, community, targeted tactics and accountable advertising. Together, the parts give a small front office a practical way to fill seats and earn new revenue online.
References
Kumar, V., Bhaskaran, V., Mirchandani, R., & Shah, M. (2013). Creating a measurable social media marketing strategy: Increasing the value and ROI of intangibles and tangibles for Hokey Pokey. Marketing Science, 32(2), 194-212. https://doi.org/10.1287/mksc.1120.0768
Lin, Y., Yao, D., & Chen, X. (2021). Happiness begets money: Emotion and engagement in live streaming. Journal of Marketing Research, 58(3), 417-438. https://doi.org/10.1177/00222437211002477
Wohn, D. Y., Freeman, G., & McLaughlin, C. (2018). Explaining viewers' emotional, instrumental, and financial support provision for live streamers. In Proceedings of the 2018 CHI Conference on Human Factors in Computing Systems (Paper 474). Association for Computing Machinery. https://doi.org/10.1145/3173574.3174048
What the MKT 443 Week 5 instructions ask
The final MKT 443 assignment usually asks students to bring together the course's concepts in a social media marketing plan, often including how micropayments could be used in a social setting. Expect to define micropayments, small transactions such as tips, virtual gifts, in-app purchases and paid subscriptions, and explain how platforms make them easy. Plans typically include objectives, target markets, platform choices, content and interactive tactics, loyalty and community strategy, paid advertising, any micropayment opportunities, budget, timeline and metrics. A strong paper keeps the plan coherent, ties micropayment ideas to what customers actually value, addresses fairness and ethics and cites research in APA format. Present it as a professional plan for a decision maker.
How this MKT 443 Week 5 example is built
The Missouri River Hawks have built interactive content, a loyalty community and a paid social program over four weeks, and the final paper adds a new revenue idea before assembling the full plan. Micropayments are explained as small payments, often under $10, made with a tap inside a platform. Research on live streaming shows that viewers pay streamers for emotional, social and practical reasons and that viewers tip more during moments of strong positive emotion. Three offers follow: a $4.99 monthly supporter tier, tipping during streamed games for a youth baseball charity and $2 digital extras such as a birthday message on the video board. The plan section then sets objectives, segments, tactics, a $26,000 budget, a calendar and five measures, with fairness rules for anything sold.
MKT 443 Week 5 grading rubric: where the points go
Final plans are graded on completeness, coherence and judgment. The top marks require every standard plan element, including objectives, segments, platforms, tactics, budget, schedule and metrics, with clear links among them. Micropayment ideas should be defined accurately, matched to what customers value and supported by research on why people make small payments online. Graders look for attention to fairness, transparency and the risk of annoying loyal customers with constant requests for money. Realistic numbers, such as projected participation and revenue, show business sense. The plan should build on earlier weeks rather than restart. Professional formatting, scholarly sources, correct APA citations and a concise executive summary or conclusion complete the work.
MKT 443 Week 5 help: mistakes to avoid
Final plans often treat micropayments as a gimmick added at the end. Explain why a customer would pay and what they receive in return, and make the offer fit the brand. Another frequent problem is unrealistic revenue projections; estimate participation from a small share of followers and show the arithmetic. Some papers repeat earlier assignments section by section without connecting them. Show how community, content, ads and payments support one another. Students also forget costs, such as platform fees on tips and subscriptions. Fairness matters too: avoid features that give paying fans an advantage that harms others or that pressure children to spend. Finally, finish with a small set of metrics and a review schedule, so the plan can be adjusted during the season.
Related MKT 443 sample papers
Other MKT 443 week samples
- MKT 443 Week 1: Social Networks and Interaction
- MKT 443 Week 2: Social Media and Customer Loyalty
- MKT 443 Week 3: Social Media Tactics by Segment
- MKT 443 Week 4: Social Ads and Influencers
More BS in Business sample papers
- MKT 431 Week 5: Advertising and Customer Loyalty
- MKT 435 Week 5: Consumer Insight in Communication
- MKT 438 Week 5: Public Relations Campaign Plan
- MKT 440 Week 5: Digital Media in a Marketing Plan
MKT 443 Week 5 questions, answered
What does MKT 443 Week 5 usually cover?
It usually covers a complete social media marketing plan that brings together the course, and often asks students to apply micropayments, such as tips, subscriptions or small in-app purchases, in a social media setting.
Where can I find a free MKT 443 Week 5 sample paper?
The Week 5 plan above, written for a composite baseball club in North Dakota, includes its micropayment offers, budget and calendar and is free to read in full.
What are micropayments in social media?
Micropayments are very small online payments, often a few dollars or less, such as tips to creators, virtual gifts during live streams, paid subscriptions to a creator or brand and small in-app purchases.
Why do people tip live streamers?
Research finds viewers give money for emotional reasons such as enjoyment, social reasons such as belonging to a community and recognition, and practical reasons such as supporting content they want to continue.
How do you estimate revenue from micropayments?
Estimate the share of followers likely to pay, often a small percentage, multiply by the price and frequency, and subtract platform fees, then test with a pilot before relying on the figure.
Write yours, or have the desk draft it
This paper is an original model document written by our desk, not a submitted student paper and not an official University of Phoenix document. Read it for the moves, then write your own to the instructions in your classroom. If you want one built to your exact prompt and rubric, the first custom sample is free and arrives in 24 to 48 hours.
Request this one custom, free · All MKT 443 week samples · All courses